One of the most popular shopping centers of the regional capital officially opened its doors in autumn 2007. The two-story "Europe" was built at Pavlovsky Road, 251b, where for many years there was a huge wasteland. The successful location of the shopping and entertainment center "Europe" on one of the main thoroughfares of the city - Pavlovsky Road - allows you to easily reach the shopping and entertainment center from anywhere in the city both by public transport and by car. By the way, near the center there is parking for 1000 cars. The anchor tenants are the Holiday Classic supermarket, M.Video electronics supermarket, Sportmaster supermarket of sports goods, and Children's World supermarket. On the second floor is the cinema complex network "Kinomir", food court. Also in "Europe" there is a beauty salon, a pharmacy, banks and the largest water park in Siberia.